Backstory
Great Storytelling to Reach Millions of Fans
When the first version of The Players’ Tribune launched, it had an immediate impact. It was a new kind of publication; one that brought in-depth athlete stories to fans.
To build on this success, The Players’ Tribune approached Postlight. As a partner, we strategized how to expand even further upon the incredible reach and influence of the global athlete.
Superstar athletes aren’t typical writers. They’re global brands and businesses with a wealth of data and statistics, plus a web of relationships with agents and teams.
Postlight set out to build a custom CRM where all of this athlete data could be captured quickly, then utilized easily by the editorial team — and where content engagement statistics could be shared back with superstars.
