Branding — Latest Articles — Postlight

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Building Puck: A Media Brand for the 21st Century

Creating a platform to serve audiences, journalists, and advertisers.

Michael ShaneSenior Director, Head of Digital Strategy
Introducing Lowercarbon Capital

Building a lean, efficient publishing platform with a distinct visual identity.

Patrick Delaney
Jan 11, 2022 43:00 MIN

#314 (Icon)ic Design: With Jim Nielsen and Michael Flarup

On the power and influence of app icons
Driven By Strategy, Wired To Deliver

Postlight evolves from product studio to strategic partner.

Rich ZiadeCo-Founder
Jun 16, 2020 27:30 MIN

#230 A New Improved Postlight: On Rebranding at Postlight and Beyond

Paul and Rich on why and when to rebrand
Mar 10, 2020 24:46 MIN

#208 What Comes First, Brand or Product?: Paul and Rich on Doing Brand First

Paul and Rich on the connection between brand development and product design
Feb 25, 2020 31:56 MIN

#206 Politics For Your Eyes: A Conversation with Yello’s Hunter Schwarz

Paul and Rich chat with Hunter Schwarz about visual culture in politics
Do the Brand First

Don't build your product until you know who you are.

Paul FordCo-Founder
Make the Logo Bigger

We have a new brand! Friends, let us show it to you.

Paul FordCo-FounderWill Denton